Read the full story in Hotels Magazine.
Going green may be more expensive up front. It may be complex for those seeking certification. It may be hard to rationalize as a specific demand generator. But, it is not going away. “In this social environment, it is less and less likely any hotel company or independent hotel will fail to have some kind of sustainability programs. No one can opt out,†says Chris Cahill, president and COO, Fairmont Raffles Hotels International (FRHI), Toronto.