Competitive pressures push phone maker to go green

Read the full story at GreenerWorking.com.

Is your company ready to help its customers cut their carbon footprint?

Whether you want to or not right now, you may not have a choice once your competitors adopt green strategies, and it’s this kind of competitive pressure that’s driving cell phone maker Sony Ericsson to be green.

This summer marks a big expansion of the company’s GreenHeart initiative to make green telecommunications equipment that cuts energy usage by its customers and within its manufacturing facilities.

About Laura B.

Laura L. Barnes is a librarian at the Prairie Research Institute Library, embedded at the Illinois Sustainable Technology Center, and writes for Environmental News Bits.
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