Green Marketing: A Two-Fold Lesson in Perception and Reality
Read the full story at GreenBiz.
It’s going to take me sharing a bit of background to get across the point of this blog entry, but hang in there. The end result is some critical thinking about how to balance creating high-impact marketing/advertising with doing the right thing for the planet.
About Laura B.
Laura L. Barnes is a librarian at the Prairie Research Institute Library, embedded at the Illinois Sustainable Technology Center, and writes for Environmental News Bits.
This entry was posted in
Green Business. Bookmark the
permalink.
