Read the full story in Environmental Protection.
George Mason University Professor Nicole Darnall is hoping her new report will give clear guidelines on how the government can help businesses “go green” and how being green will even help companies financially in the long-run.
According to Darnall, companies don’t green their production processes because there are unclear and mixed messages about how doing so will benefit them and their bottom line.
“Many companies want to ‘do the right thing’ and undertake green production in some form, however they don’t know how or lack a compelling reason to do so,” says Darnall, an associate professor of corporate sustainability and public policy.
In her report, “What the Federal Government Can Do to Encourage Green Production,” which was commissioned by the IBM Center for the Business of Government, Darnall provides a “road map” for the new administration and the U.S. Environmental Protection Agency as they encourage more widespread green production. She outlines strategies, provides recommendations and warns of challenges to success.