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Suppliers of tissue and towel products have traditionally focused on the amount of recycled fiber content of these products when making environmentally conscious purchase decisions.
The current thinking is: If a product is recycled, then it must be good for the environment, and the more recycled content there is, the better.
Certainly, utilizing recycled fiber helps to reduce the demand on natural forests, so it is always good to think about recycling. However, is using recycled fiber the only solution? Are there other strategies that can help us reduce pressure on forests?
