Read the full story at GreenBiz.
So many businesses want to jump on the green bandwagon — but too often there’s a lot of room for improvement in the ways they focus their messaging.
Effective green messaging successfully combines education with marketing. For the consumer who is already green-aware, it provides proof that your company is “walking the walk” in going green.
But for the consumer who may not yet be fully aware of all the ramifications, you must play an educational role. Your messaging has to show why the points you raise are important, what they mean for sustainability, and how consumers can feel part of the solution by choosing you.
Here are 10 guideposts for formulating those dual-purpose messages.
