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O2 has today earned plaudits with the launch a major new initiative designed to rate the environmental credentials of 65 leading mobile phones and provide consumers with an easy to understand guide to which phones are greenest.
The company is to be applauded for the move, which seeks to extend the environmental labelling that has worked effectively for cars and household appliances to the mobile phone sector.
The scheme should, as O2 anticipates, make it easier for consumers to pick up phones that boast solid green credentials, while also increasing pressure on manufacturers to deliver new phones that are energy efficient, easy to recycle and relatively free of toxic components.
But a closer look at the phones at the top of O2′s eco mobile phone rating system reveals that the criteria used to assess the phones must contain a few surprises.
