Read the full story at GreenBiz.
About eight years ago, attorney and eco entrepreneur Ina Pockrass and her husband, Fred, a dentist, opened what came to be described as the first green dental practice in the U.S.
Through their business in Berkeley, Calif., the Transcendentist, they pioneered practices that have become a comprehensive model for environmentally responsible dentistry. The concept has been a hit with patients from the onset, though some professionals have had a hard time wrapping their heads around the idea.
