Archive for the 'Behavior change' Category

Sustainability and behavior change article roundup

Tuesday, March 18th, 2014 by

Here are some recent articles on behavior change and sustainability.

Tackle your company’s waste and create change from within — The Guardian

It’s hard to reduce anything by 90% – and waste to landfill is especially tricky. But that goal is what Los Angeles-based retail supplier, Farmer Brothers, has been working on for the last few years. The size of the reduction is ambitious. Even more remarkable, though, is that this initiative did not originate in the company’s sustainability department, the facilities crew, or even the CEO. Instead the leader was an inspired product manager named Sarah Beaubien.

myActions Platform Turning Engagement with Waste, Wildlife Initiatives Into Action — Sustainable Brands

Engaging people in sustainability remains one of the cause’s biggest challenges – ensuring their behavior reflects their engagement is another. A number of studies have been devoted to bridging the gap between people’s attitudes and their actions, and it remains a conundrum for many organizations on a mission to promote positive behavior. Luckily, tools such as myActions are helping companies not only engage certain groups on the merit of more conscious behaviors but motivate them to follow through. myActions builds and designs online communities and social tools that track the digital sharing of real-world actions. For every action taken, a donation is made to the cause of the user’s choice. The company partners with organizations from municipalities (Ohio Valley) to nonprofits (Net Impact) to brands (EKOCYCLE) that provide the greatest opportunity for impact through their networks.

Consumers may change behavior if delivered the right message — GreenBiz

If you’ve heard me speak at a conference, you know there’s a point in the presentation where I typically say, “Don’t try to educate your audience into changing their behaviors.” Then I ask the audience to raise their hands if they can think of at least one thing they know they should do on a daily basis to be healthier but that they don’t do. Nearly every hand goes up, and I say, “See, knowing a thing doesn’t mean you’re going to do a thing.”

But I might be wrong.

Seventh National ACEEE Conference on Energy Efficiency as a Resource: Report to U.S. Department of Energy

Wednesday, October 9th, 2013 by

This report summarizes the content and themes of the ACEEE Seventh National Conference on Energy Efficiency as a Resource, held in Nashville, Tennessee from September 22 to 24, 2013, per the agreement with the U.S. Department of Energy.  The successful conference demonstrated the progress of energy efficiency as a resource in the Southeast and leading regions of the country.  Speakers and sessions examined progress and energy savings achievements, and how programs in the field are evolving past previous limits towards greater savings and participation. Challenges and policy issues arising after a decade of growth were addressed in-depth.

See also the presentations available on the conference web site.

New Harvard Business School Working Paper on incentivizing behavior change to reduce carbon emissions

Monday, May 6th, 2013 by

In a working paper from Harvard Business School entitled “Pay for Environmental Performance: The Effect of Incentive Provision on Carbon Emissions”, researchers Robert G. Eccles, Ioannis Ioannou, Shelley Xin Li, and George Serafeim analyzed the incentive structures of climate change management for a sample of large, predominantly multinational organizations, then characterized and assessed the effectiveness of different types of incentive schemes that corporations have adopted to encourage employees to reduce carbon emissions. Some of their key findings include:

  • Monetary incentives are associated with higher carbon emissions.
  • Non-monetary incentives are associated with lower carbon emissions.
  • When employees perceive their action as socially positive, the adoption of non-monetary incentives might be more effective than monetary incentives in reducing carbon emissions.
  • For tasks involving socially positive behavior, monetary incentives are not effective and actually detrimental unless they are provided to people for whom such tasks constitute part of their formal job responsibility.

Webinar: Environmental Sustainability and Behavioral Science: Meta-Analysis of Pro-environmental Behavior Experiments

Tuesday, April 2nd, 2013 by

p2rxlogo

Tuesday, May 7, 1-2 pm CDT
Register at https://attendee.gotowebinar.com/register/6597474733924842752

There have been over 100 published psychological experiments that have attempted to get people to do the right thing for the environment. These experiments have covered many different kinds of behaviors (recycling, energy conservation, etc.) and have used many different ways of motivating people (incentives, information, feedback, etc.) What is the big picture that comes from all of this research? In this webinar, Dr. Richard Osbaldiston will discuss his recent meta-analysis of these studies, and he will share what we know—and what we don’t know—about promoting pro-environmental behaviors.

About the speaker: Richard Osbaldiston has been studying environmental issues for over 15 years as both an engineer and a psychologist. He is equally comfortable talking about kilowatt hours or intrinsic motivation. And in fact, it is the marriage of these disciplines that gives the greatest insight into we what need to do to change behavior and protect our environment.

This event is part of the P2Rx Social Media and Behavior Change webinar series.

GLRPPR behavior change webinar archive and slides

Friday, January 18th, 2013 by

In case you missed yesterday’s GLRPPR webinar “Beyond Energy Efficiency: Behavior Change Tactics for the Pollution Prevention Community”, the archive is available at https://www4.gotomeeting.com/register/833280647 and the presentation slides are available at http://www.glrppr.org/docs/Behavior-change-webinar-slides.pdf.

If you did attend yesterday’s webinar (or if you watch the archive in the next week or so), please take a moment to fill out the evaluation at https://illinois.edu/sb/sec/4695636.

This webinar is part of the Behavior Change and Social Media webinar series sponsored by the Pollution Prevention Resource Exchange. Register for other webinars in the series at http://www.p2rx.org/new_home/webinars.cfm.

Webinar: Beyond Energy Efficiency: Behavior Change Tactics for the Pollution Prevention Community

Wednesday, January 2nd, 2013 by

Thursday, January 17, 2013, 2-3 pm
Register at https://www4.gotomeeting.com/register/833280647

Join Susan Mazur-Stommen, Director of Behavior and Human Dimensions Program at the American Council for an Energy-Efficient Economy (ACEEE), to discuss what behavior change research tells us about how people make decisions and what motivates them to make changes. She will also examine how pollution prevention technical assistance providers can use that research to influence behavior change and improve implementation rates at the companies they work with.

The webinar is hosted by the Great Lakes Regional Pollution Prevention Roundtable (GLRPPR) and  is part of the Pollution Prevention Resource Exchange’s Behavior Change and Social Media webinar series.

P2Rx™ Announces Behavioral Change Webinar Series for Technical Assistance Providers

Wednesday, December 19th, 2012 by

The Pollution Prevention Resource Exchange (P2Rx™) will launch a comprehensive webinar training series in January 2013 to help pollution prevention technical assistance providers initiate, implement, and measure behavioral change resulting from their programs and initiatives.

There is a strong focus nationwide on being able to measure behavior change resulting from federal and state pollution prevention and sustainability initiatives.  There is also a lot of interest in how to use social media and social marketing to drive meaningful change in organizations.  To address these questions and help technical assistance providers expand their reach and better understand their effectiveness, the P2Rx centers have collaborated to develop a webinar training series featuring experts and specialists from around the country.  Five monthly webinar trainings are scheduled for January-May 2013.  A listing of these FREE webinars can be found at: www.P2Rx.org.

About P2Rx:

P2Rx is a national partnership of regional pollution prevention information centers funded in part through grants from EPA.  They build networks, deliver P2 information, and measure P2 program results.  The strength of the network lies in the expertise and diversity among the regional centers and the variety of audiences served including government and state environmental agencies, technical assistance providers, businesses, educators, nonprofit organizations, and the general public.  For more information, visit: www.p2rx.org.

Title: Beyond Energy Efficiency: Behavior Change Tactics for the Pollution Prevention Community
Date/Time:
Thursday, January 17, 2013 / 2:00 PM – 3:00 PM CST
Webinar link: https://www4.gotomeeting.com/register/833280647

Join Susan Mazur-Stommen, Director of Behavior and Human Dimensions Program at the American Council for an Energy-Efficient Economy (ACEEE), to discuss what behavior change research tells us about how people make decisions and what motivates them to make changes. She will also examine how pollution prevention technical assistance providers can use that research to influence behavior change and improve implementation rates at the companies they work with.

Title: Using Social Media Channels to Inspire Offline Action
Date/Time:
Wednesday,February 20, 2013 /11:00 AM – 12:00 PM PST
Webinar link: https://www2.gotomeeting.com/register/259888354

Zoey Kroll is an Internet Communications Coordinator at SF Environment and a Social Media Strategist at Hayes Valley Farm. She will talk about using social media channels to inspire offline action. In the webinar, we’ll interact with and discuss how apps (RecycleWhere), activity clubs (Photo Adventure Club), and social media tools can inspire people to move from clicks to compost.

Title: Embedding Sustainability In An Organizational Structure
Date/Time:
Thursday, March 7, 2013 / 11:30 AM – 12:30 PM CST
Webinar link: https://attendee.gotowebinar.com/register/6242325881081454848

An Assistant Professor in Technology and Operations Management at SFU Surrey, Stephanie Bertels’ research interests include innovations related to sustainability, institutional change, inter-organizational collaboration, and resilience and reliability. Her current research bridges organization theory and the issues surrounding sustainable development to explore how organizations can develop and implement innovative strategies for a more sustainable future.

Title: Make People Do Good Things (Sometimes Via Social Media)
Date/Time:
Thursday, April 11, 2013 / 11:00 AM – 12:00 PM PDT
Webinar link: https://www2.gotomeeting.com/register/886701426

At San Francisco Dept. of Environment, Jessian Choy led the creation of SFApproved.org to make it easier for you to buy over 1,000 green products. And she uses fun scavenger hunts to engage 28,000 City staff with draconian laws to buy green. Jessian leads negotiation and role-play trainings to prevent good ideas from dying with bad storytelling and hecklers.

In this interactive event, get answers to these questions and more:

  • What are new, easy tips to make it fun for people to do good things?
  • How can you engage people if they unfollow or unlike you?
  • What should you do so your audience tweets about your event during and after?
  • How will it be easier for you to find less-toxic, green products with the improved SF Approved List coming in March 2013

Title: Environmental Sustainability and Behavioral Science: Meta-Analysis of Pro-environmental Behavior Experiments
Date/Time:
TBD
Webinar link: https://attendee.gotowebinar.com/register/6597474733924842752

Richard Osbaldiston has been working as a research psychologist for over 15 years. He has found there is one fundamental cause-effect relationship: the motivation that comes from within a person is what causes that person to behave in certain ways. When the right situations and settings are created, people can achieve unbelievable things. Richard’s goal is taking his work in the field of motivation and applying it to the long-term care industry to ultimately change people’s lives for the better. Richard received his PhD in Psychology with a minor in statistics and research methods from the University of Missouri.

Green Buildings as Sustainability Education Tools

Friday, November 16th, 2012 by

I have an article in the most recent issue of Library Hi Tech entitled “Green Buildings as Sustainability Education Tools.” In it, I provide an overview of green building technologies and practices and illustrate how public libraries can use them as tools to teach their communities about sustainability and foster behavior change.

The full citation for the article is: Barnes, Laura L. (2012). “Green Buildings as Sustainability Education Tools.” Library Hi Tech 30(3), 397-407. (Online at http://dx.doi.org/10.1108/07378831211266546). I’ve also deposited a version of this article at http://hdl.handle.net/2142/34138 for those who don’t subscribe to the journal.

Abstract: Purpose – The purpose of this paper is to provide an overview of green building technologies and practices and illustrate how public libraries can use them as tools to teach their communities about sustainability and foster behavior change.

Design/methodology/approach – Through literature searches, case studies analysis, and individual phone and e-mail interviews, the author identified ways that public libraries can use their buildings to demonstrate green technologies and practices and show their patrons how to apply them at home, at work, and in the community.

Findings – Education is a component of LEED certification. Many LEED certified libraries publicize a list of the green technologies used in their building projects. Some sponsor programs related to the green building and include permanent displays in the library to explain how the technology works. The Fayetteville Public Library went beyond these basic techniques to not only improve the sustainability of their operations but also become a community test bed for a renewable energy project.

Originality/value – This paper sheds light on how building projects can be used not only to educate the public about green technologies and practices, but also inspire others to begin using similar techniques at home, at work, and in the community.

The Power of Curiosity: How Linking Inquisitiveness to Innovation Could Help to Address Our Energy Challenges

Thursday, November 15th, 2012 by

Download the document.

Almost every country in the world will face massive energy challenges over the next few decades. In the UK we are already faced with an energy ‘trilemma’ – three important goals that are pulling us in different directions. We need to aggressively reduce carbon emissions, while ensuring that a varied energy supply can reliably meet our energy needs, and we need to achieve this without exacerbating fuel poverty, by keeping energy bills at affordable levels.

In this context, we need fresh insight into energy supply, demand, and efficiency. The challenge is that innovative solutions will need to engage with the complex interplay of technology and behaviour, suggesting that the traditionally technology-led energy sector needs to become more curious about the foibles of human nature, and customers need to become more curious about their interaction with the energy technologies they rely on every day.

Unfortunately, most people are not particularly interested in their relationship to ‘energy’ as such, and a variety of attitude surveys suggest growing levels of ‘green fatigue’. We may think about the issue of ‘energy’ when we notice our gas and electricity bills are getting higher, but our curiosity is rarely piqued while turning up the heating or leaving the lights on.

Perhaps if we better understand the nature of curiosity in general, we might find ways to cultivate curiosity about our shared energy needs, both in the energy industry and the population at large. If we can do that, it may help us spur the kinds of social and technical innovation that are now political, economic and ecological imperatives.